Wella Soft Color Natural Instincts Hair Color 71 Ash Blonde offers a gentle, ammonia-free coloring experience. Enriched with Coconut oil, Shea Butter, and Aloe Vera, it provides radiant, multi-dimensional tones and optimal grey coverage for up to 28 washes. Suitable for all hair types, it ensures 90% less hair breakage and a lasting shine. Key Features Ammonia-free formula Vegan and dermatologically tested Infused with coconut oil, aloe vera, and shea butter Provides radiant shine for up to 4 weeks Optimal grey coverage 92% less hair breakage Suitable for all hair types Aqua/Water/Eau, Cetearyl Alcohol, Ethanolamine, Toluene-2,5-Diamine Sulfate, Laureth-3, Sodium Laureth Sulfate, Glyceryl Stearate SE, 2,4-Diaminophenoxyethanol Sulfate, m-Aminophenol, Decyltetradecanol, Sodium Lauryl Sulfate, Resorcinol, Parfum/Fragrance, Sodium Sulfite, Ascorbic Acid, Disodium EDTA, Hexyl Cinnamal, Butyrospermum Parkii (Shea) Butter, Sodium Hydroxide.Wella: Innovators in hair color, offering ammonia-free, vegan formulas enriched with natural ingredients for radiant shine and optimal grey coverage.Mix color cream with developer, apply to dry hair, leave for 20 minutes, rinse, and condition.Perform an allergy test 48 hours before use.